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Pelikan Synaxon UK Launch

Print Rite Europe Limited are pleased to announce that they have signed a deal with Synaxon UK for the Pelikan range of printer supplies.

This is the first of several partnerships.

Steve Weedon, CEO of Print Rite Europe commented “We are very excited about the launch with Synaxon UK. There is a natural synergy between their approach and that of PrintRite Europe and the Pelikan brand values”.

Mike Barron (left) with Steve Weedon (right).

Steve went on to say “The Pelikan brand delivers high quality and high levels of recognition with End Users and Dealers across Western Europe, the Americas and a number of other important regions. The brand itself has been around for the best part of 180 years and the partnership with PrintRite means that we can deliver the best quality and best offer to Dealers in the market”.

With regard to launching in the UK, Weedon is certainly putting his money where his mouth is; “When planning the UK launch, we decided to simply copy what the OEMs do on the basis of Pelikan being such a strong brand. OEMs have loyalty programmes of one sort or another for their End User Customers so we are going to do that ( OEMs have structured programmes for their Dealers so we are going to do that too, and have a tiered structure with increasing levels of benefits as Dealers start to work with us more deeply. OEMs have structured promotional plans and pricing policies so as you might expect; that’s exactly the way we will approach the market”.

When outlining his objectives for the Pelikan business in the UK, Weedon was eager to respond “It’s really very simple; Dealers can keep on buying cheaper and cheaper products and selling at lower and lower prices. Guess what; they will end up making no money and frankly, we are watching it happen. The Pelikan brand offers a different approach where Dealers can increase their average selling prices, make more cash profit and get rewarded with all kinds of bonuses, rebates and of course, Pelikan Points as they grow. This is what the OEMs do and it works. That will be the approach for Pelikan and honestly, it’s exciting”.

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