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Print industry trends

Quocirca has identified ten trends that she predicts will shape print and digital convergence in the hybrid work era in 2022

1. Hybrid work will spur transformation of distributed print and digital workflows

Hybrid working is here to stay. To unlock the benefits of hybrid working, organisations will need to ensure workplace equity. This means creating consistent employee experiences regardless of where or when they work. Extending managed print services to the home environment will ensure that organisations can manage and secure a hybrid and agile print infrastructure. As organisations accelerate their digitisation initiatives, flexible and scalable integrated print and capture solutions will be key to driving employee productivity.

2.Print security blindspots will persist due to the expanded threat landscape

The attack surface has expanded to include personal devices which are now part of the broader corporate network. The cloud has created new vulnerabilities in the remote landscape, where small businesses are just as susceptible to cyber-attacks and data breaches as large organisations. This is pushing the need for secure workplace solutions based on zero trust where identity access management is a core feature. Security assessments and ongoing management will continue to be key differentiators for channel vendors.

Louella-Fernandes Research Director at Quocirca

3.Sustainability and purpose-driven technology will be higher on the agenda

As organisations accelerate their sustainability initiatives, manufacturers and channel partners must deliver technology services with a lower environmental impact. This can be achieved through enhanced data analysis and reporting, along with circular products and services, carbon data analysis, and process automation. Cloud print services can also play a part here – shifting customers from many on-premises servers to the cloud presents the opportunity to reduce IT consumption of energy and related carbon emissions.

4.The Great Resignation presents MPS opportunities

Many companies are facing an exodus of employees who are re-evaluating their work/life balance. Technology will play a crucial role in helping organisations build hybrid work models that create a more inclusive and collaborative experience for employees. With a renewed emphasis on employee experience, MPS providers should consider how they can help their customers realise the full potential of the hybrid work model through workspace design and optimisation services.

5.Cloud momentum will boost cloud print services adoption

Scalability, reduced IT burden and agility are seeing more organisations accelerate their shift to the cloud. However, customers are at different points on their cloud journey, and it is not necessarily all or nothing for most organisations. Print industry leaders that can create a differentiated offering for SMBs and large enterprises will be best positioned for success. This means create a compelling cloud proposition and participating in the cloud marketplace ecosystem to capitalise on growing cloud adoption.

6.Smart building and IoT technology will shape intelligent workspaces

Workplace efficiency and sustainability will accelerate use of smart building technology. IoT-enabled smart buildings are presenting new opportunities for managed service providers in the post-pandemic workplace. As more businesses work to attract employees to go back to the office, they are considering how to ensure their operations run efficiently, securely and sustainably, while supporting staff wellbeing.

7.Advanced analytics will unlock digitisation opportunities

Print industry leaders must become data-driven and embed a data-driven culture across their organisation. This goes beyond data analytics to becoming insight-driven to gain true customer intelligence. Predictive analytics is key to turning disparate customer data into coherent insights and provides a means for MPS providers to uncover further revenue opportunities for digital workflow automation services.

8.Managed IT services will offer expanded growth opportunities

MSPs look set to take a deeper role in guiding organisations with their technology roadmap. MPS providers that are looking to expand their capabilities into the IT space must build or gain access to expertise across security, cloud, analytics and automation to truly differentiate in a crowded marketplace. It will be important for MPS providers to build relevance in this space through existing customer relationships or partnering with established MSPs.

9.Intelligent automation will become more accessible boosting workforce productivity

Intelligent automation will help organisations reduce cost, mitigate risks and improve user experience. While intelligent automation, enhanced by artificial intelligence can help re-imagine or optimise existing business processes, robotic process automation (RPA) can automate existing manual and repetitive tasks. As such, intelligent automation can free up employees to focus on high value tasks.

10.The enterprise metaverse will ignite use of immersive virtual collaboration

The metaverse promises to create an immersive, interactive and shared digital world that brings together mixed reality – augmented reality and virtual reality – along with 3D holographic avatars, IoT and digital twins.

Quocirca’s Print Industry Trends 2022 report is available to premium subscribers, please visit https://