Wherever you work and regardless of sector, effective communication is critical for business success. Good communication
enables the flow of information into, around and out of the business and effectively connects people – whether that’s your customer base or your in-house team.
We now operate in a digital age and technological innovations facilitating better collaboration have prompted massive changes in working practices – to some extent reducing the need for face-to-face contact.
Social media has become the defacto means of getting information out – fast. There’s no getting away from the fact that the ability to connect with customers and to communicate and share information in real-time offers a massive opportunity and it’s the savvy vendors and resellers that have transformed their businesses to ensure they make those connections before their competitors do.
One great example of this is when Spicers CEO Alan Ball recently turned to Twitter to open up a debate on whether a single all-industry event is the way forward – see page 14.
Yet despite the rise in social media as a communication tool, a recent report published by design, marketing and print specialists Catalogues 4 Business found that networking has increased by 15% over the last 12 months. A sign that even in today’s digital age, companies still feel the need to boost their relations with customers in a more personal way.
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