At a time when more and more paper-based processes are being digitised, it is unusual to find someone who will stand up for print; it
is much easier to focus on paper’s negatives and ignore its virtues – and look clever and decisive for doing so. Yet all actions have consequences. If print budgets are cut because digital processes have reduced demand for print, fair enough. But if print is restricted simply to save money, it could be damaging.
This is highlighted by recent reports of schools that have had to ration printing in the classroom even when it is essential for teaching and coursework. Schools are quite rightly seeking to gain control and visibility of print costs, but when it starts to affect the quality of teaching things have clearly gone too far.
Does this also happen in the business world? One hears a lot about the greater efficiencies of digital workflows, but there must be processes that worked better when they were paper-based. If you hear of any examples, please let me know.
In the meantime, you can find useful arguments and statistics in support of print and paper in a new report from Royal Mail MarketReach. The Private Life of Mail can be downloaded from www.mailmen.co.uk
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