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Print IT Reseller Magazine – Issue 23 – Free Download

Congratulations! If you’re reading this magazine you are not emailing. Because we spend so much time reading and replying to email, it is often highlighted as a reason for the UK’s low productivity levels. Businesses of all

Print IT Reseller Magazine – Issue 23 – Free Download
Print IT Reseller Magazine – Issue 23 – Free Download

types have adopted various measures to reduce the amount of time staff spend on email, from applying message quotas to banning email at weekends. But, as we find out in this month’s Vox Pop, often these just serve to show how useful email really is. Undoubtedly, there are things we could all do to improve our message management and, clearly, there are good reasons to pick up the phone more often, but to demonise email is misguided.

Before restricting employees’ email usage, employers would be well advised to look at what they are reading their email on. As anyone who has recently got a new PC or a second screen or a smarter phone or a mobile printing app can attest, the benefits of working with the latest technology are immense. Yet, as Canon’s Mark Robinson explains on page 14, many small businesses continue to work with old technology. Sometimes, this is for financial reasons – a big factor in today’s debt-averse business climate. Often, however, it is due to lack of awareness or knowledge and it is here that resellers can really help – by staying in regular contact with customers and by keeping them informed of new technologies that can improve productivity or reduce the cost of doing business.

Scanning, which we look at on page 35, is a classic case of a technology that has multiple benefits. According to Klaus Schulz of Fujitsu subsidiary PFU (EMEA) Ltd, it is also an example of technology’s tendency to over-complication. As manufacturers respond to feedback from existing users, they add more and more functionality to each iteration of a product so that someone coming to a technology for the first time is likely to be overwhelmed and put off. Scanning, he suggest, may have reached that point. With its new SP Series, Fujitsu is effectively re-setting the clock. By removing unnecessary complexity, it is putting the needs of beginners before those of advanced users – and giving resellers a new way to approach late adopters.
James Goulding, Editor

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