Print Rite Pelikan Solutions GmbH and Print Rite Europe Limited has appointed Cartridge World France SARL as an authorised non-exclusive distributor in French speaking regions. The alliance will provide local sales and marketing support for resellers following the closure of the small Pelikan office in Paris.
Paul Callow, Director General, Cartridge World France SARL said: “PrintRite is well known for high quality products and now by being part of the same family we will be able to work together to benefit our core business which is supporting and growing our network of Franchisees. The Pelikan range is important in France and their new Bio Based products, which significantly lower CO2 footprint and ticks all the boxes for discerning customers wanting eco-friendly cartridges, is a real breakthrough. Having direct access to that product range will be incredibly helpful for our Franchisees. The set up at Cartridge World France head office is perfectly designed to support and supply dealers in France who are looking for high quality new build and remanufactured products, so this partnership is a win-win for all concerned.”