Press "Enter" to skip to content

Printer sales stay flat

According to the latest distribution data published by CONTEXT, sales of printer hardware through distributors in Western Europe were flat at -0.1% year-on-year in Q4 2018.

Sales of multifunction printers were up by +2.2% year-on-year with continued growth for both laser and inkjet MFPs (sales were up by +4.1% and +1.7%, respectively). However, this was offset by the negative performance of single function printers of which sales were down by -10.1% (-20.6% for inkjet and -7.2% for laser).

Mono and A3 MFPs were still driving inkjet growth with sales +42.2% and +13.8% higher than the previous year. Laser MFP volume sales were up by +4.1% in Q4 2018 driven by the exceptional performance of consumer-targeted devices (sales up by +111.6%), primarily because the ASP is continuing to decrease. The business-targeted models, which account for 72.1% of laser MFP sales and 89.4% of revenue, registered a sales drop of -13.2%, mainly because the ASP is continuing to increase, and which suggests businesses are replacing entrylevel business-targeted models with mid and high-level consumer-targeted devices.

Mission News Theme by Compete Themes.