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Printer sales up again as prices fall

Sales of printers and MFPs in Western European grew strongly in the third quarter of 2014 – the sixth consecutive quarter of positive growth – as prices continued to fall.

Bulletin - Print IT Reseller
Bulletin – Print IT Reseller

The latest IDC Worldwide Quarterly Hardcopy Peripherals Trackershows that unit sales were up 2% or 118,000 units compared to the same period last year, but that strong pricing pressure caused the overall value of hardware shipments to fall.

Sales of MFPs grew by 2.8%, driven by rising demand for colour devices, while those of single-function printers fell by 1.2%. MFPs accounted for more than four out of five (80.8%) of the 5.87 million print devices shipped. From a technology perspective, laser sales were flat, while inkjet sales grew by 2.8%. The business inkjet sector grew strongly with shipments up 10.9%.

The UK market outperformed the market overall, with sales growth of 7.8% and year-on-year increases in both inkjet and laser markets. However, following very strong shipments in the first half of the year, sales of business inkjets contracted by 11.2%.

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