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Printronix appoints print expert

Printronix has appointed Lareen Kohler as Regional Sales Manager for the UK, Ireland and South Africa. Her remit will be to use her extensive printer business experience and knowledge to advise customers, and to help dealerships grow their sales in both Printronix line matrix and serial matrix devices.

Kohler has been consulting for Printronix since April 2017 to support and develop business in South Africa and has relocated to join the team as a Printronix UK employee. Her regional responsibilities have been extended to include the UK and Ireland.

Xavier Nicolaï, Marketing Manager of Printronix EMEA said: “We’re very pleased to have Lareen onboard. She has a proven and distinguished career in the print industry, spanning more than 25 years. She joins from Ricoh South Africa, and before that was with InfoPrint Solutions, playing a key role in transitioning this joint venture between IBM and Ricoh.

“It is her solid legacy background and sales experience across multiple sectors that will prove invaluable in terms of providing meaningful support and advice to both our dealers and customers.”

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