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Reinventing office printing

HP extends its PageWide business inkjets to enterprises ahead of the 2017 launch of PageWide A3 printers and MFPs

Last year, HP reinvented its LaserJet line-up with the introduction of low melt JetIntelligence toner that has enabled HP to reduce the size of its printers, lower energy consumption, increase printing speeds and reduce costs.

IDC estimates that inkjet penetration of the printer market now stands at 25%
IDC estimates that inkjet penetration of the printer market now stands at 25%

Now, in ‘its biggest launch for 10 years’, HP has turned its attention to its business inkjet range.

In the last two or three years, HP, along with Epson, Canon and Brother, has had great success in changing the perception of inkjet printing in the workplace, making much of the technology’s key benefits, including:

  • low running costs – up to 50% lower than comparable laser devices;
  • quiet, cool and odourless operation;
  • low energy consumption for a smaller carbon footprint – 20 watts per hour in standby compared to 600-700 watts per hour in standby with an HP LaserJet 6060/6070 MFP, according to HP customer Datapac;
  • minimal packaging and waste; and
  • affordable hardware.

Enterprise appeal

IDC estimates that inkjet penetration of the printer market now stands at 25%. With its new announcements, HP will be hoping to make even greater inroads, especially in the enterprise market. Highlights include:

  1. The launch of HP PageWide as a printer brand in its own right, and the demise of HP Officejet Pro X as a distinct line;
  2. New high-speed enterprise-class HP PageWide devices, including high capacity MPS-only models with three-year printhead warranties and integration with HP JetAdvantage Management and third party tools;
  3. New ink formulations that offer faster print speeds, a wider colour gamut and increased durability;
  4. A new HP Print Forward Design for the HP OffieJet Pro devices (the 8000 series) – a name that HP is keeping for its small business inkjet printers; and
  5. HP Secure Managed Print Services. With these announcements, and the prospect of an A3 PageWide device in 2017, HP says it is reinventing business printing for businesses of all sizes.

Breadth of range

The importance of business inkjets to HP was highlighted in an introductory address given by Mick Heys, Vice President, Printing & Document Solutions, IDC.

Drawing on IDC research, Heys identified access to a wide selection of devices, services and solutions as a key driver for printer buyers, with 51% saying they would prefer a single point of contact for print solutions and services.

Breadth of range is important for printer resellers, too, especially when it comes to solutions. Not only can they help their customers achieve their number one priority – to reduce print costs, cited as a key driver by 76% of SMBs surveyed– but they also lead to repeat sales as organisations tend to address problems or workflows sequentially.

Heys said that 80% of MPS engagements renew with the incumbent supplier and, of these, 20% take the opportunity to extend the MPS by adding another service, site or country.

A service provider does this on behalf of a client, ensuring that its printer fleet and network are always protected against evolving threats
A service provider does this on behalf of a client, ensuring that its printer fleet and network are always protected against evolving threats

Ignoring the strategic benefits for HP in transitioning people from laser technology, which it licences, to inkjet technology that it owns, there are clear commercial benefits in expanding its product portfolio with other technologies and solutions, especially as customers are increasingly looking for a single provider for print hardware and software.

Gary Tierney, HP UK & Ireland Printing Category Director, told PrintIT Reseller that HP’s breadth of range had enabled it to increase sales overall rather than just replace low end colour lasers with business inkjets.

He said: “We place the OfficeJet Pro X in the small work team colour segment. In the UK and Ireland, the Pro X platform now accounts for about 20% of this category. Together with laser products, we now have a higher share than when we had laser on its own. So, it’s been a winning strategy.”

HP PageWide for the Office

HP’s most significant announcement is the scaling down of its PageWide technology to office printers, from HP web presses where it has already been used to print 140 billion pages.

This is not quite the breakthrough that HP claims, as PageWide technology – a stationary page-wide printhead with 40,000 individual nozzles below which paper passes at very high speed – has been deployed in the HP Officejet Pro X series for some time.

However, with the introduction of new enterprise and MPS-only models for workgroups of up to 15 people printing 15,000 pages a month, HP clearly feels the time is right to launch HP PageWide as a brand name in its own right, offering best-in-class TCO, print speeds, print quality, reduced maintenance requirements (no drum, no fuser, no transfer belt) and higher capacity ink cartridges.

At the same time, it is retiring the HP OfficeJet Pro X brand to clearly differentiate its high speed, professional colour fixed printhead devices from the OfficeJet Pro Series for small businesses (see below).

The new HP PageWide Enterprise Color Flow MFP 586 and printer-only PageWide Enterprise Color 556 sfp represent a big upgrade in the capability of HP business inkjet devices. In almost all respects other than print technology (and hardware and running costs), they are identical to an enterprise laser device, offering the same solutions, security and management capabilities.

Highlights include a top print speed of 75 ppm in colour or mono, compared to 55ppm colour and 70ppm mono previously; a dual-head scanner; a cartridge capacity of 20,000 mono and 16,000 colour; and improved pigment ink with vivid reds and true black, rather than composite.

HP has also announced the 55ppm HP PageWide Pro 400 Series and the 45ppm HP PageWide Pro 300 Series of single function printers and MFPs for small businesses and workgroups printing 4,500 and 3,000 pages per month respectively.

HP PageWide for MPS

Meeting the needs of MPS providers, HP is also introducing two models specially modifid for MPS engagements. To give MPS providers a low cost of operation, the HP PageWide Managed P57750dw MFP and HP PageWide Managed P55250dw sfp have an extra-large cartridge capacity of 21,000 pages mono and 16,000 pages colour. Suitable for workgroups printing 6,000 pages a month, the devices have print speeds of up to 70ppm and include the ability to apply a lower accent colour click charge when just a small amount of colour is used on a page.

OfficeJet Pro re-design

HP has also made significant changes to its Officejet Pro line of business inkjets. Its new top-of-the-range OfficeJet Pro 8700 Series features a completely new printer design, the HP Print Forward Design, to meet the security and productivity needs of small but busy workteams of up to 5 people. Key features of the new design include:

  • A laser-like internal output tray, rather than the pull-out paper collection tray found on most inkjets. This, combined with a re-oriented paper path, results in a smaller footprint and less waste. One of the drawbacks of pull-out trays is that paper can easily spill out and fall to the ground;
  • Face down output for greater security;
  • Faster duplex printing. Because the paper path pulls in the next sheet while the fist is still being printed, two-sided printing can be completed almost as quickly as single-sided printing (20 pages per minute duplex versus 24ppm simplex);
  • Faster scanning. A dual head scanner scans both sides of a page in a single pass for faster throughput;
  • Professional colour print quality on a variety of paper stocks;
  • A large, 4.3in colour touchscreen with smartphone-like swipe and tap functionality and customisable short-cuts;
  • High capacity ink cartridges with 30% more ink to reduce refill frequency; and
  • WiFi Direct, USB Direct (including Word documents) and NFC-enabled Touch to Print mobile printing capability. On top of this, you get the well established benefits of business inkjet technology.


Secure MPS

In addition to an overhaul of its business inkjet range, HP has built on its last two major product updates – the launch of the world’s most secure laser printers with SureStart BIOS protection, run-time intrusion detection and whitelisting; and, before that, the introduction of low-melt JetIntelligence toner that has enabled HP to reduce the size, energy consumption and running costs of its laser printers.

HP is building on the security capabilities of its new LaserJet and PageWide printers with security services including HP JetAdvantage Security Manager and Secure MPS. JetAdvantage Security Manager lets you create and review security policies, add devices, assess the security status of devices, remediate devices, review certificates and review security reports.

With Secure MPS, a service provider does all this on behalf of a client, ensuring that its printer fleet and network are always protected against evolving threats, with the major caveat that only compatible HP devices will be protected in this way. Secure MPS is also available to smaller businesses through HP channel partners.

New additions to HP’s range of JetIntelligence toner devices include the HP LaserJet Pro M501 printer and the HP Color LaserJet Pro MFP M377dw, the smallest MFP in its class – 40% smaller than its predecessor. Both have the fastest first page out time from sleep and lowest total energy consumption in their respective classes.

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