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Sharp appoints new CEO Europe

Yoshihisa (Bob) Ishida, Executive Vice President, Sharp Corporation, has been appointed Chief Executive Office (CEO) of Sharp Europe. He takes over from Tetsuji (Ted) Kawamura, who will be moving to a new role at Sharp Electronics Corporation (USA).

Ishida, who joined the company as Executive Vice President in June 2017, will concurrently hold the position of Head of the AIoT Business Strategy Office, newly set up to develop applications of AIoT in electronic products for the home and office. AIoT is a fusion of AI (Artificial Intelligence) and IoT (Internet of Things).

Other changes to the management team include the promotion of Jun (Jeff) Ashida to the position of President, Sharp Electronics Europe, reporting to Mr Ishida; and the promotion of Alex Hermann from Vice President to President of Sharp Information Systems Europe, reporting to Jun Ashida.

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