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Kyocera spring forward with new sponsorship initiative

Kyocera has announced a new sponsorship initiative with fitness wear brand Keep Attacking. Founded by former soldier Brian Wood MC, Keep Attacking motivates anybody to break out of their comfort zone and reach their fitness goals. In addition to offering high quality fitness apparel, it hosts a range of intense off- road running events, drawing in fitness enthusiasts and adventure lovers with a passion for pushing boundaries.

This partnership underlines Kyocera’s commitment to promoting active lifestyles and good mental health. President & Chief Executive Officer Rod Tonna-Barthet, said: “With Keep Attacking, we have found a partner with values, ethos and goals that perfectly align with Kyocera’s. Fitness apparel is just one aspect of Keep Attacking. Moreover, it’s an attitude and a lifestyle, underpinned by Brian Wood’s story of perseverance and will to succeed. Keep Attacking’s emphasis on both physical and mental health really resonated with us when we first began liaising with Brian and his company, so we’re delighted to be on board.”

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