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Study reveals hidden potential for IT resellers

A new study commissioned by cloud computing company vonage, conducted by the Centre for Economics and Business Research, incorporating primary research by YouGov, has revealed that more than half (52 per cent) of the UK’s total business population is made up of home businesses

John Carter, Managing Director - DMSL
John Carter, Managing Director – DMSL

There are over 2.75 million home businesses in the UK today, representing a 23 per cent increase over the past decade, according to the Heart of Home Business Britain report. These businesses contribute an estimated £94 billion gross value added (GVA) to the economy, just under six per cent of the total value of British economic output.

DMSL, the specialist distributor and aggregator of communications services, says that the findings of this report into the UK’s home businesses is evidence of a massive and growing opportunity for communications and IT resellers.

12 per cent of the businesses in the survey operate within the IT and telecommunications fields, more than any other single industry. The report states that while technology is enabling home business success by lowering the barriers for startups, it also notes that these businesses need more mentoring and support.

According to DMSL, the Heart of Home Business Britain report shows that the growing population of smaller enterprises need support to make the best use of technology.
Huge potential

John Carter, Managing Director of DMSL, which recently partnered with Vonage to launch the company’s channel partner programme in the UK, says that the report reveals huge potential for local reseller businesses that are focused on supporting small and home-based businesses.

“The Heart of Home Business Britain report shows us that there is absolutely no shortage of opportunities for resellers who can offer the quick, simple and effective solutions and services that these small, home-based businesses will be looking for,” he said.

Carter argues that most home-based firms will want the reassurance of knowing that their IT and communications supplier is local. “What this report shows is that there is a massive hidden opportunity for B2B resellers out there. Many of these homebased businesses will be very dependent on their IT and communications and when things go wrong, they will need to get problems sorted out straight away. They will want their trusted IT supplier to be close at hand.”

Benefit from the boom

He added: “They may be used to thinking on their feet and learning new skills, but as they get busier, they will also need to call on more external help and expertise. Some will grow to the point where they need to move to dedicated business premises, at which stage they will need even more assistance. If locally-based resellers can provide the right kind of services and support, they will really benefit from the boom in entrepreneurial activity and homebased working.”

DMSL works with a nationwide network of partners through which it offers a range of broadband connectivity and cloud-based or hosted voice services. It runs focused marketing programmes that identify business opportunities and then passes these onto resellers to fulfil at a local level. DMSL provides support during the sales and provisioning process and can also give resellers access to its own billing engine to simplify customer management.

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