Arjo Wiggins is adding interactivity to all the papers in its Creative Papers range, including Conqueror, Curious, Pop Set and Rives.
The new Alive branding denotes creative papers that have a laminated layer of PowerCoat paper incorporating printed electronics.
The combination enables brand owners to marry premium quality aesthetics on packaging, cards, corporate communications, labelling and advertising with NFC-enabled interactivity for a more engaging customer experience.
Arjo Wiggins writes: “Cost-effective paperbased printed circuitry can be used to reveal instructions or ingredients in an unlimited range of languages; take customers to a dedicated website or online promotion; personalise a product; or facilitate instant sharing via any of the social media channels. All it takes is a quick scan with an NFC-enabled mobile device, which gives creatives carte-blanche to use the fine paper surface to communicate their client’s brand.”
Alive papers can also be used instead of swing tickets and RFID tags to deter shop-lifting, facilitate stock control, deliver a raft of useful information or loyalty-building offers and reassure customers that a product is genuine.
Powercoat manages to do this without the use of environmentally damaging PET plastics. Thanks to a unique cellulosic formulation and patented coating process, PowerCoat is FSC-certified, biodegradable and recyclable. Like ordinary paper, it can be folded, cut, shaped, torn and even burned to create a desired effect.