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Tech Data encourages resellers to target education

Tech Data has produced a Focus on Education guide to help resellers make the most of opportunities in the peak summertime

Kirsty Guy, Public Sector Marketing Manager at Tech Data
Kirsty Guy, Public Sector Marketing Manager at Tech Data

buying period. Kirsty Guy, Public Sector Marketing Manager at Tech Data, is predicting a strong focus on the STEM subjects – science, technology, engineering and maths.

She said: “There is likely to be plenty of focus on computing equipment in general and lots of interest in advanced graphics, 3D printing and new technologies such as virtual reality. We are also likely to see upgrades to Windows 10 2-in-1s. Many schools will also be looking seriously at Chromebooks as an option and at affordable collaboration and video conferencing solutions, as well as large-format interactive displays.”

As well as highlighting sales opportunities, the Focus on Education guide will include special propositions and offers from vendors, such as Acer, APC, Cisco, Ergotron, HP Enterprise, HP Inc, Microsoft, NETGEAR, Polaroid and Targus.

In addition, Tech Data is:

supporting resellers with a dedicated microsite and marketing portal, through which partners can access email templates and banners aimed at education customers;

highlighting products to which special bids for education can be applied in its InTouch online stock availability and ordering system;

providing an updated set of products within its virtual classroom where resellers can explore the different options and technologies available; and

providing an additional £150 million of credit for its 4,000 plus customers and extended payment terms to resellers selling AV solution



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