Tech Data is making strategic investments to support partners in driving growth potential with augmented and mixed reality solutions. With the top three AR/ VR solutions – Facebook Oculus, Microsoft Hololens, and Google Glass – already part of its portfolio, Tech Data is ideally-placed to support partners in meeting the rising tide of interest from both the commercial and public sectors in using augmented and mixed reality solutions for hands-on training.
Ryan Thomas, Business Unit Manager, Mobile and Consumer Electronics, UK and Ireland, said: “We have always believed there was real potential in mixed and virtual reality in both the enterprise and consumer markets. With the partnerships we have in place, we’re ready to help our reseller partners explore the potential and open up new opportunities. We are already seeing a lot of interest in handson training and a couple of projects are being rolled-out by partners across the EMEA region. We see that as a key opportunity. Interest in healthcare and the public sector is also growing and we see good potential looking ahead to the rest of the year and beyond.”
While there is also interest from the retail sector (which Tech Data can also fulfil), the most promising opportunities are emerging in the enterprise market, for business simulations and staff training. Tech Data is working with a number of partners that also have expertise in the integration of cloud, collaboration, and IoT solutions.