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Tech Data looks to take print and supplies business to a new level.

Tech Data has announced the appointment of Chris Bates as Business Unit Manager for Print and Supplies. He takes the reins from Stephen Martin, who has taken up the post of Head of Sales with Maverick AV Solutions – Tech Data’s specialist audio visual business unit.

Bates arrives in his new role from a period of just under five years as Business Manager for Tech Data’s Dell client business, during which he has overseen significant growth and development.

Commenting on his new role, he said: “I’m excited to be taking on this new role. We have an opportunity to take Tech Data’s print and supplies business to a new level – not only in supporting partner sales growth but also in forging closer and more focused relationships with our supplier partners and reseller customers.”

Tech Data is a key channel partner for a number of leading vendors of printers and multifunctional devices, including Canon, Epson, HP Inc. OKI and Xerox.

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