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Tech Data push to ‘engage’ resellers

The distributor is looking to bring more resellers on board with its TDengage webstore service. The service, which enables resellers to offer any of the extensive range of products the distributor stocks on their own website, has been piloted in the UK since March.

“The TDengage service is working really well and we’ve been very encouraged by the results to date,” said SMB Marketing Manager Helen Parsons. “Resellers can massively extend the range of products they make visible to customers and as it is branded with their logo and colour scheme, and the pages link directly to their website and social media pages, customers will always stay fully engaged with the reseller and not drift off to other websites.”

The service is available free of charge to Tech Data customers on the Basic option. Additionally, for a fee of £395 a year, resellers can also have a full web store, with pricing, stock availability and ordering basket functionality included. For £995 a year, Tech Data can also provide a complete e-commerce site creation service with a full set of features and functionality and the ability to make changes at any time.

TDengage pages can be set up online in just a few minutes and resellers can adjust what customers do and don’t see at any time. Parsons said that Tech Data will provide help and advice to resellers on driving traffic to their site and making the most of the constantly updated vendor materials. A range of free resources are already accessible via the company’s Marketing Portal.

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