Tech Data has announced a new distribution partnership with Bang & Olufsen. Through this partnership, customers in Europe can access Bang & Olufsen’s premium range of audio products, including its portable smart home speakers which work in tandem with Google Assistant. Tech Data will support Bang & Olufsen in accelerating sales of its products in the region, particularly in non-Bang-&-Olufsen-branded retail outlets and B2B segments.
Luc Van Huystee, Vice President, Mobility and Consumer Electronics Solutions, Europe at Tech Data, said: “This new partnership presents an exciting opportunity for our partners to offer a highly innovative, premium range of smart home products to their end customers in the region. We look forward to leveraging the strength and scale of our sales and digital marketing capabilities to extend the reach of Bang & Olufsen’s product offering among our channel customers in Europe.”