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The Dutch vodka brand MEDEA is using ‘message on a bottle’ technology

The Dutch vodka brand MEDEA is using ‘message on a bottle’ technology to interact with consumers. The combination of programmable LED displays on bottles, Apple’s iBeacon Bluetooth technology and a MEDEA app

The combination of programmable LED displays on bottles, Apple’s iBeacon Bluetooth technology and a MEDEA app
The combination of programmable LED displays on bottles, Apple’s iBeacon Bluetooth technology and a MEDEA app

enables retailers and/or consumers to compose and wirelessly transmit scrolling messages to the bottles’ LED displays. Each bottle is pre-programmed with six familiar phrases, such as ‘Happy Birthday’, ‘Congratulations’ and ‘Thank you’, that crawl across the label in electric blue. Owners can also add their own messages.

www.medeavodka.com

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