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Trio of distributor signings for Synaxon

Synaxon has added the portfolios of three more distributors to its EGIS stock, availability and procurement management platform

Derek Jones, managing director of Synaxon UK
Derek Jones, managing director of Synaxon UK

The channel services group has expanded the range of products available via EGIS significantly by adding batteries and components specialist AGI, print consumables supplier Unique for Print (UFP), and GNR Technology. The group’s distributor partners now total 32 and these additions take the number of SKUs available through the system to more than 1.5 million.

Mike Barron, UK Channel Director at Synaxon said: “These three new names expand the range of products available to our members considerably and make EGIS even more attractive as a single source of product information and procurement. Our members want choice and they want value – and with EGIS they get both. They can see what stock is available in the channel right now and they can take advantage of their own special Ts and Cs, or those negotiated for members by Synaxon – whichever is better. Importantly, they don’t have to pay anything extra for that.”

Wider choice
UFP specialises in printer supplies and offers a range of 10,000-plus items from 80 of the leading printer/MFP, consumable and office products suppliers, all of which are now available via EGIS. Synaxon will be putting up regular promotions and offers from UFP on the EGIS site.

Over 54,000 items are available from AGI, one of the most well-known IT product distributors in Germany, where it already partners successfully with Synaxon’s parent organisation. The distributor is an authorised Acer spare parts partner (and has more than 3,000 products in stock). It offers free shipping to the UK on orders over £300 with delivery to UK addresses within two to three days. Members can get direct support from AGI’s English-speaking account team and through Synaxon UK.

GNR Technology offers a great range of leading-brand hardware and software products and components and this completely new partnership gives members exclusive terms and conditions and dedicated account management from the

Commenting on this new partnership, Barron said: “In my view, the channel needs distributors like GNR, and we know many of our members agree. It’s important to keep moving forward and to give our members access to options they value. We are helping the GNR team reach out to those members who know and like their people and the way they do business. With exclusive trading terms and deals available to them, it’s going to be in the interests of our members to find out what GNR has to offer.”

EGIS enhancements
Synaxon has also made enhancements to EGIS that make the system even more effective, adding a live stock and price check function that immediately checks for the latest available updates from the distributors who hold stock of specific products. The reseller’s own agreed prices with the individual distributor are displayed on every search. It has also enhanced its optimiser feature, which enables dealers to reduce the overall combined cost of the order when delivery and other factors are added in.

The group has also unveiled a revamped version of its e-commerce webstore that provides direct links into EGIS. Setting up webstores has also been made easier and can now be performed end-to-end, from a standing start to being fully operational within a few hours and without technical skills.

The direct connection between EGISECOM (formerly Click2IT) and EGIS means that orders placed on the webstore will now be fed into the procurement platform automatically, streamlining the ordering process and saving resellers time, while also giving them optimum choice. Members can choose which distributors they take data feeds from, apply their own logo and tailored mark-ups and make changes at any time.

In addition, the group is unveiling a ‘best sellers’ feature, which shows the most popular alternative products to the one being searched for by the user. This information is provided automatically, every time a reseller searches and draws data from all the 32 distributor feeds. Also new is a feature that provides – in addition to essential inventory and pricing data – an estimated delivery time for that product from the distributor.

Synaxon is hoping the new direct connection to EGIS and streamlined set-up process will persuade more members to try EGISECOM and is offering a one-month, no-obligation trial of the webstore.

Managing Director, Derek Jones said: “These are exciting times at Synaxon. We’re continuing to develop EGIS all the time and we’ll have some very exciting developments coming later this year.”

All Synaxon members have full access to EGIS. When placing orders, resellers and retailers get access to any special pricing or terms and conditions they have negotiated with the individual distributor. In addition, Synaxon negotiates special terms for its members. By providing a single source of information and a way to optimise and manage procurement efficiently, EGIS provides members with an effective way to save time and reduce costs.

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