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UK market leader appointed exclusive distributor for printer consumables and parts manufacturing giant

Data Direct Thames Valley Limited, leading distributors of OEM and alternative consumables and parts for printers, MFP’s and photocopiers, today announced an exclusive UK distribution partnership with Beijing based China Eternal (CET Group).

Under the agreement signed in December 2019, Data Direct secured exclusive rights to distribute CET’s quality range of consumables, components and parts, giving the dealer channel access to up to 2,200 individual lines.

As a valued partner to one of the world’s most trusted and advanced manufacturers, Data Direct will not only strengthen their product portfolio but give customers more choice, competitive pricing and the assurance that all CET products meet the most stringent standards in production, quality control and testing.

“Data Direct will increase its product range to encompass all CET products, allowing us to widely promote into the printer market too. Whilst on a recent visit to the factory, we were heartened by the vision of the Chairman and CET’s long term confidence in the OE industry” said Peter Cowan, Purchasing Director.

Patrick Winterbotham, Data Direct Chairman and MD stated “We are delighted to have signed an exclusive agreement with CET. Having seen their testing and production facilities first hand as well as their robotic distribution centre, we couldn’t fail to be impressed. Data Direct has sold CET products for many years and, like them, always put quality and service first. Becoming their exclusive UK distributor underpins our belief in their abilities and will further strengthen our position in the market.”

About Data Direct

Data Direct has been a consumables and parts distributor to the copier, MFP and printer dealer channel for over 27 years, becoming one of the largest and most experienced businesses of its type in the UK. Data Direct boasts a scalable supply chain infrastructure with large UK based warehousing. Dealers are able to benefit from additional bespoke services designed to help maximise growth and profits. These include Data Direct’s  sophisticated automated MIF management and fulfilment services. Data Direct is part of the DD Group of innovative organisations serving; workspace furniture, LED lighting, Off Grid solutions, Printer & MFP distribution.

About CET

For 20 years, CET has developed a range of superior quality own brand universal IP free parts and consumables for the world-wide industry, now operating in over 100 countries. Their attention to innovation, engineering and quality extends to achieving international standards for environmental management, RoHS and CE certifications. CET opened its latest factory in 2018, covering an area of 980,000m2and using some of the worlds most advanced automated production lines, capable of greater capacity, while ensuring the highest of standards are maintained.

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