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US software challenger supports local clubs in £1m Reading move

Colorado Springs-based Cherwell Software, LLC, which provides IT services to several British companies such as Sky Betting and Gaming and the National Trust for Scotland, has made a major investment into two well-known sports teams to increase its profile in the UK.

The company name features on the first team football and rugby kit worn by players of Reading FC and London Irish RFC who share the Madejski stadium for home matches during the 2017/18 season.

Cherwell recently received a $50 million investment boost from global investment firm KKR and has tripled its sales organisation in the EMEA region resulting in a £1 million move to a new HQ at Green Park, Reading, close to the Madejski stadium.

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