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VOW – a true EOS distribution partnership

Providing a range of powerful services that enable customers to reach new markets and grow their businesses, VOW is leading the market in specialist EOS distribution partnerships.

In total VOW have invested £20 million in the last 15 years to ensure our capabilities are among the strongest in the sector
In total VOW have invested £20 million in the last 15 years to ensure our capabilities are among the strongest in the sector

Trusted by global office product corporations, national resellers, contract stationers and IT resellers to manage their EOS and wider business supplies fulfilment, VOW has built its credentials over 30 years and now has more than 20 direct EOS manufacturer relationships. It has been an authorised distributor for HP for over 12 years, with other direct relationships including Brother, Canon, Epson, Imation, Kyocera, OKI, Samsung, Sony and Xerox.

Ongoing investment

European Office Products Awards (EOPA) Wholesaler of the Year in 2013 and 2014, the company has consistently invested in people, technology and initiatives to ensure growth and profitability for its partners. In the last 15 years it has made £20 million worth of investment in its logistics operation to meet the changing needs of the consumer.

Head of EOS services at VOW is Channel Director Nikki Todd, who describes the infrastructure in place to support customers:

Nikki: “In total we have invested £20 million in the last 15 years to ensure our capabilities are among the strongest in the sector. This constant investment in our operations has ensured we have the most up-to-date technology in our warehouse and transport fleets and are able to meet the demands of a very fast moving market. Investments in IT have enabled us to deliver tailored order presentations such as Pick Wrap & Label direct to the consumer or into resellers’ premises at often bespoke timed deliveries to suit those resellers’ operational shift patterns.”

Bespoke services

VOW also offers a range of bespoke services to support the different needs of its customers, ranging from the National EOS Specialists (NES) team to a third party fulfilment service.

Nikki: “The NES team has a proven track record in enabling IT reseller development. Managed by Danielle Gallagher, the team works exclusively with around 600 IT resellers, getting to know each one and their specific needs. Every IT reseller has different circumstances and the NES team is dedicated to understanding these and creating an individual, bespoke relationship that helps them to grow and diversify in line with their business goals.”

This consultative approach has seen the NES team help resellers achieve impressive complementary category sales growth. In 2014 this included 26% growth in traditional office products, 32% in facilities supplies, 35% in furniture, 64% in paper and 21% in technology.

Nikki: “We also work with National Contracted Resellers (NCR) through a specialist division managed by Paul Kirk who is supported by a business development manager and two account managers. The NCR team is designed to build special consultative partnerships with these national resellers. Its extensive knowledge and expertise enables these resellers to grow their EOS and technology capabilities while working with VOW more broadly to ensure growth across the product categories.”

The final piece of the jigsaw is the provision of third party fulfilment directly to IT resellers’ customers. This enables resellers to successfully outsource their warehouse and delivery operations, reduce or de-duplicate costs and focus on core sales and marketing activities.

Front of the queue

Nikki: “Our vast experience in the technology channel and our direct relationships give our resellers a depth of front line support that they cannot find with indirect distributors. These relationships mean we are front of the queue for stock, giving our customers the confidence of continuous supply of original brands at all times.

“From our state of the art logistics capabilities and knowledge of category trends to hugely experienced teams and direct manufacturer relationships, we are the partner of choice for anyone looking to grow their business, outsource distribution and develop in new category areas.”

For more details contact VOW on 0844 980 8000.

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