VOW has introduced a number of new services for VOW Venture partners, including a new records and information management service delivered by Iron Mountain, a simple email marketing tool and a tie-in with Virgin Wines.
The partnership with Iron Mountain will enable VOW Venture partners to develop a recurring revenue stream by offering customers systematic administration and secure storage of both physical and digital records/documents.
Martin Weedall, VOW National Sales Director, said: “Our Records and Information Management service offers our partners the ideal opportunity to diversify and explore new markets with current and prospective customers.”
He added: “All businesses, regardless of size or operating market, collect, store and manage confiential data about customers, employees and suppliers and have a legal responsibility to store and ultimately dispose of that information in the correct manner. Our Records and Information Management service assists with compliance to the Data Protection Act, The Freedom of Information Act and any other applicable legal, NI or tax legislation.”
To help resellers generate business, VOW has introduced a new marketing tool, myEmail Premium, which can be used to create email campaigns in minutes. It offers a choice of pre-designed banners and templates for personalisation with resellers’ pricing and business details, as well as reporting tools and links to an ecommerce website.
In another development, VOW has teamed up with online wine retailer Virgin Wines to give VOW Venture partners exclusive corporate pricing on more than 500 wines.
Weedall said: “We’re very excited to launch this service to our VOW Venture partners and they could really take advantage of the preferential rate by stocking up for corporate events or internal functions. They can also choose a personalised, bespoke single bottle as a unique corporate giveaway or incentive.”