London-based sustainable office supplies business Wiles Greenworld, acquired by Commercial in 2016, has rebranded as Commercial.
The name change reﬂects the continued convergence of Commercial’s original office supplies business with that of Wiles Greenworld. Since the acquisition, the two operations have worked cohesively, sharing sustainability best practice and jointly tendering for contracts.
Wiles Greenworld and Commercial both have a strong track record leading the sustainability agenda for the office supplies industry. This resonates with customers looking for ways to improve their own business processes to enhance sustainability. Wiles Greenworld’s managing director, Ian Ezzard, says the time is right to begin trading as one brand.
“When the acquisition first happened, it was important to ensure staff, clients and suppliers felt comfortable with the change,” he explained. “Nearly 18 months on, it’s clear to everyone that Wiles Greenworld and Commercial have great synergy and shared values. We want to take the integration further and operating under the same name is the logical next step. These are exciting times, and it’s been great to see the team’s positive reaction to the new uniforms, vehicle liveries and signage. We really feel part of the Commercial family now.”