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Winners and losers

The Office Supplier Insight Report, produced by digital marketing specialists Inside Online, ranks 48 of the leading websites within the office supplies market according to their online performance. Following a 1% increase in their visibility over the past year, Staples remains top.

Six of the top 10 saw a rise in their visibility year-on-year. UK Office Direct and Euroffice recorded the most significant increases among the top 10, while Office Team moved into 9th spot from 13th.

The social score considers followers and engaged conversations on all major social platforms. Lyreco has the highest brand search with 74,000; however, this hasn’t translated to its owned social score [10], which explains why they rank only fifth overall. Similarly, however, Commercial and Office Supplies had high brand searches [each 22,000] but recorded an owned score of below 5, while Euroffice recorded 12,100 against an owned score of 14 and Caboodle 3,600 against 0.